Make Sure Your Customers Are Using the Right Wipers for Winter Driving

Most of us forget the importance of windshield wipers until blinding glare through a dirty windshield, torrential rain or wet snow offer an abrupt reminder that they need to be replaced.  Clear visibility is a vital component of safe driving and proper windshield wiper selection and timely maintenance can both have an enormous impact on safe vehicle operations.

Customers frequently request that you, the installer, match their vehicles’ factory standard wipers when it’s time to replace the worn blades.  This is not necessarily because it is their preference.  It is often because most customers don’t know that there are different blade style choices with distinct visual and performance benefits.  Introducing customers to the different options and the latest technology will not only help you build trust and loyalty, but it will also help them make better and more informed decisions.

The winter season can unleash harsh weather upon many areas across the U.S., especially in the Northeast and Midwest; although, recently it seems that most of the country has been impacted.  The right wiper will make all the difference for safe driving in regions that endure long seasons of significant snowfall, freezing rain, and sleet.